Production Project Manager/Supervisor: Lynn Savino Wendel Senior Operations Supervisor: Arnold Vila Creative Director: Christy Mahon Trevis Certo To the Certos in the desert: Melissa, Skylar, Lexie, and LandonĮditorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Editorial Services: Ashley Santora Editorial Assistant: Carter Anderson Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Sr. Certo To Mimi: My compass for right living PRENTICE HALL Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Samuel C. Carey School of Business Arizona State University Trevis Certo Dean’s Council of 100 Scholars W. Crummer Graduate School of Business Rollins College Certo Steinmetz Professor of Management Roy E.